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Meta Ads

Creative that stops the scroll and sells

On Meta, creative is the targeting. We produce and test a steady stream of ads, run them through Advantage+ campaigns with clean server-side tracking, and keep what lowers your cost per result.

Discuss your projectSee our work
New creative in testing
Weekly
Server-side tracking on every account
CAPI
Business Manager stays in your name
Yours

What we deliver

Meta Ads, end to end

01

Advantage+ Sales Campaigns

Automated campaigns structured with the right exclusions, budgets and catalog setup.

02

Creative Production

UGC-style video, statics and carousels made in batches for weekly testing.

03

Creative Testing

Hooks, formats and offers tested in a structured framework, with winners scaled fast.

04

Lead Ads & Messaging

Instant forms, WhatsApp and Messenger flows wired straight into your CRM.

05

Conversions API

Server-side events and deduplication so results survive browser privacy changes.

06

Retargeting & Retention

Audiences built from site visitors, customers and video viewers, with frequency caps.

Our work

Meta Ads client results

An e-commerce store, a local service business and a professional services firm: what we changed and what it did to their numbers.

Amber serum bottle on a warm-toned flat lay
E-commerceMeta Ads

Kora Skincare

Los Angeles, CA · 5 months · $22k / month

A creative pipeline that cut cost per purchase by 40%

  • Advantage+ sales
  • UGC creative testing
  • Conversions API

The problem

One hero video had carried the account for a year. When it fatigued, cost per purchase doubled, and the pixel was missing roughly a third of purchases.

What we did

  • Set up the Conversions API with deduplication to recover missing purchases
  • Ran weekly creative sprints: 12 UGC concepts a month from six creators
  • Moved prospecting into Advantage+ with existing customers capped at 20%
Cost per purchaseLower is better
Before$48
After$29
Cost per purchase
−40%
Meta ROAS, up from 1.5×
2.6×
New-customer revenue
+92%
“We went from praying one ad keeps working to a pipeline of new winners every month. The tracking fix alone changed how we read the numbers.”
Ama BoatengFounder, Kora Skincare
Dentist standing in her treatment room
Local serviceMeta Ads

Seaside Dental Studio

San Diego, CA · 3 months · $3.2k / month

New-patient bookings from Facebook and Instagram lead ads

  • Lead ads
  • WhatsApp follow-up
  • Retargeting

The problem

New-patient numbers had stalled, and Google costs for “dentist near me” kept rising. Leads that did come in waited hours for a call back.

What we did

  • Ran lead ads for a new-patient exam, with an instant form that checks insurance
  • Routed every lead to WhatsApp and the front desk within five minutes
  • Used a short video of the dentist explaining the first visit as the main creative
Cost per booked appointmentLower is better
Before$96
After$44
Cost per booked appointment
−54%
New patients per month
+38
Of leads booked a visit
61%
“Seeing myself in the ads felt odd at first, but patients now arrive saying they already feel like they know us.”
Dr. Lucia MorenoPrincipal Dentist, Seaside Dental Studio
Accountant meeting a business owner at a table
Service businessMeta Ads

Ledgerline Accounting

Chicago, IL · 6 months · $4.5k / month

Qualified discovery calls for a small-business accounting firm

  • Lead magnet
  • Lead ads
  • Video retargeting

The problem

Cold traffic downloaded nothing and booked nothing, and the few leads that came in were too small for the firm's monthly packages.

What we did

  • Offered a year-end tax checklist with a revenue-band question on the form
  • Retargeted downloaders with short client-testimonial videos
  • Synced HubSpot so Meta optimized on qualified calls, not raw leads
Cost per qualified callLower is better
Before$230
After$118
Cost per qualified call
−49%
Qualified calls per month
+57%
New monthly retainers
14
“The checklist ads brought us exactly the clients we wanted: owners who'd outgrown spreadsheets and were ready for a proper bookkeeper.”
Joy TanPartner, Ledgerline Accounting

Sample case studies showing how we report results. Client names and figures are illustrative.

Industry results

What Meta campaigns can deliver

Real results that Google and Meta have published about named advertisers. Follow each source for the full case study.

  • Meta AdsAdvantage+ shopping · value rules

    Mindvalley

    1.2×

    return on ad spend

    Higher ROAS on Facebook and Instagram than its usual campaigns.

    Source: Meta for Business
  • Meta AdsAdvantage+ sales campaign

    Beymen

    −11%

    cost per add to cart

    Plus 9% lower cost per content view than its usual manual setup.

    Source: Meta for Business
  • Meta AdsAdvantage+ sales + manual campaigns

    NOW

    +6%

    purchases

    Lift in purchases when Advantage+ ran alongside its usual manual campaigns.

    Source: Meta for Business

Results published by Google and Meta about their advertisers’ campaigns. They show what these platforms can do; they aren’t CrowdCarry clients.

Example ads

Ads written to earn the click

Feed ads built for the scroll: a hook in the first line, one clear image and a single call to action.

Facebook & Instagram · E-commerce
KKora SkincareSponsored ·

3 drops, every night. Our barrier serum is the one customers reorder most, now with free shipping over $40. ✨

Amber serum bottle on a warm-toned flat lay
KORASKIN.COMThe Barrier SerumShop now
Like Comment Share
Facebook & Instagram · Local service
SSeaside Dental StudioSponsored ·

New to San Diego? Your first exam, X-rays and clean in one relaxed visit. Evening appointments available.

Dentist standing in her treatment room
Instant formNew-patient exam: book todayBook now
Like Comment Share
Facebook & Instagram · Service business
LLedgerline AccountingSponsored ·

Year-end is coming. Our free 25-point tax checklist shows small-business owners what to sort out before December 31.

Accountant meeting a business owner at a table
Free downloadYear-end tax checklistDownload
Like Comment Share

Example ads shown in each platform’s layout.

How it works

A clear path from kickoff to launch

Every engagement runs in short cycles with a demo at the end of each one, so you see progress weekly rather than at the end.

  1. 01

    Audit

    Pixel, CAPI, account structure and creative history.

  2. 02

    Concepts

    Angles, hooks and offers mapped to your buyers.

  3. 03

    Test

    Batches of creative launched with clear success metrics.

  4. 04

    Scale

    Winners get budget; fatigue is caught before it hurts results.

Tools & technology

The stack we trust

We choose tools for the job and for your team’s ability to maintain them after we hand over.

  • Meta Ads Manager
  • Advantage+
  • Conversions API
  • Commerce Manager
  • Figma
  • CapCut
  • GA4

FAQ

Common questions

  • Yes. Our designers and editors produce the statics and video, and we can brief creators for UGC.

  • Usually. We set up the Conversions API with deduplication and compare against your store or CRM, so the numbers you optimize on are close to reality.

  • Often for lead generation with a strong offer, such as a free audit or guide. We'll tell you honestly if Google or LinkedIn is the better first channel.

More in Grow & Scale

Related services

Marketing & GrowthGoogle AdsCloud & SecurityQuality Assurance & TestingMaintenance & Support

Let’s talk Meta Ads.

Tell us what you’re building and where you need help. We reply within one business day with honest next steps.

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hello@crowdcarry.com